Who We Are
About The Opportunity
What You’ll Be Doing
-
Own Growth Strategy and Business Results
-
Define and execute the product roadmap for growth campaigns to increase platform trading volume and revenue.
-
Identify growth opportunities across acquisition, activation, trading conversion, retention, and reactivation.
-
Prioritize initiatives based on business impact, user needs, and implementation effort.
-
Build and Scale Growth Products
-
Design acquisition, new-user, trading, and reactivation campaigns that encourage users to register, fund their accounts, start trading, and develop sustained trading habits.
-
Build reusable campaign, task, and incentive platform capabilities to support efficient execution across global markets.
-
Partner with Trading and regional teams to align growth initiatives with relevant products and local user needs.
-
Use AI to Improve Product Development and Growth Operations
-
Integrate AI into daily workflows across user and market research, data analysis, product planning, prototyping, and campaign operations.
-
Build repeatable AI-assisted workflows and automate repetitive tasks to accelerate delivery and improve output quality.
-
Identify opportunities to embed AI capabilities into growth products and internal platforms, working with technical teams to bring them to life.
-
Evaluate the accuracy and business value of AI outputs, and share effective practices to improve the team’s capabilities.
-
Continuously Improve Growth Performance
-
Use business data and user feedback to identify issues and improve product and campaign performance.
-
Evaluate contributions to trading volume, revenue, and retention while managing incentive costs and improving ROI.
-
Lead Cross-Functional Execution
-
Work closely with Engineering, Design, Data, Marketing, Trading, Risk, Compliance, and regional teams to deliver growth initiatives from concept through launch and iteration.
-
Align stakeholders on priorities, business goals, and dependencies to drive complex projects to completion.
-
Bring Industry and Market Insights into Product Decisions
-
Understand crypto users’ needs, trading behavior, and motivations for participating in campaigns.
-
Monitor market developments and competitor growth strategies to inform product decisions and identify new opportunities.
What We Look For In You
-
More than 3 years of relevant experience in growth product management, with hands-on ownership of acquisition campaigns, new-user campaigns, trading campaigns, or related growth products.
-
Strong hands-on proficiency with AI tools is required. You regularly use AI to solve real business problems and can demonstrate concrete examples of how it has improved your productivity, decision-making, or product outcomes.
-
The ability to build and improve AI-assisted workflows, break complex problems into actionable steps, critically evaluate AI outputs, and apply sound judgment to the results.
-
A proven track record of business impact, with measurable improvements in trading volume, revenue, user activation, or retention.
-
A mature growth methodology and practical experience, with the ability to identify opportunities, develop effective solutions, and continuously improve business results.
-
Broad experience across companies and business environments, with the ability to adapt proven practices to new contexts and execute at scale.
-
Strong familiarity with the crypto industry, including centralized exchanges, trading products, user behavior, and common growth mechanics.
-
Strong familiarity with OKX, including its core products, trading experience, user journeys, and competitive positioning.
-
Strong analytical skills and the ability to translate data and user insights into clear product decisions.
-
Excellent communication and collaboration skills, with experience leading complex projects across teams.
-
High learning velocity, strong ownership, and a proactive approach to learning and applying new AI capabilities.
Nice-To-Haves
-
Direct experience building growth products at a crypto exchange or trading platform.
-
Experience scaling acquisition, new-user incentive, or trading campaigns across multiple markets.
-
Experience balancing growth incentives with profitability, risk controls, and long-term user value.
Perks & Benefits
-
Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
-
Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.


