Soneium and DayOneDream Partner to Bring K-Pop IP Onchain as Tokenized Assets
Soneium, an entertainment-focused blockchain developed by Sony Group and Startale Group, has partnered with the K-pop entertainment firm DayOneDream to bring intellectual property assets onchain. The collaboration utilizes DayOneDream’s WAVIST platform, which previously demonstrated the full lifecycle of a tokenized IP bond from issuance to redemption. By integrating WAVIST with Soneium’s infrastructure, the companies aim to transform K-pop IP into tradable, onchain assets that allow fans and investors to participate in the economic value of entertainment content. This initiative addresses the current limitation where financial gains from global K-pop success are largely restricted to traditional investment structures. The partnership was formally announced during Korea Blockchain Week 2026, highlighting a shift toward institutional-grade tokenization of creative assets. By moving revenue streams and IP rights onto the blockchain, the project seeks to create new monetization pathways for creators while providing fans with direct access to the assets they support. This move signifies a broader trend of major entertainment conglomerates leveraging blockchain to bridge the gap between cultural IP and financial markets.