About this role

RWA Signal Brief

This role involves managing the end-to-end lifecycle of Web3 wallet campaigns, ensuring project milestones are met through cross-departmental coordination. You will analyze user feedback and campaign performance data to refine operational workflows and improve overall project efficiency. The position sits at the intersection of exchange operations and decentralized liquidity strategy, focusing on optimizing user engagement within the Binance ecosystem.

3-5 years of experience in Web3 and finance sectors
Proven ability to measure and analyze multi-channel campaign performance
Strong understanding of DEX liquidity strategies
Demonstrated logical thinking and cross-functional communication skills

Web3Campaign ManagementDEX LiquidityData AnalysisProject Operations

Summary written by RWA Signal. The employer’s own description follows below.

About the role (from employer)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Coordinate with internal and external stakeholders to achieve given KPI
Assist the team lead to implement structured workflow, guidelines and improve team efficiency
Monitor and control all stages of the project life cycle and ensure that team’s project targets are met within the project timeline
Investigate business demands and provide overall solutions and implementation
Analysis of issues faced by users and propose solutions
Responsible for other ad-hoc tasks

Requirements

3-5 years of experience in Web3 and finance industries
Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
Collaborate across teams to help optimize and potentially combine campaigns under one central theme
Good understanding of DEX Liquidity Strategy
Great logical thinking ability, communication skills, self-driven and quick-learner
Have a sense of responsibility, self-motivation and a strong capability

Source & provenanceThis job is published by Binance CEX on their own careers site (10 April 2025) and aggregated by RWA Signal.View original posting

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