O
RWA Job

Ad Creative Strategist (Creative Producer)

OKX
Hong Kong, Hong Kong SARPosted 3h ago

Role at a glance

Location
Hong Kong, Hong Kong SAR
Level
Mid-level
Function
Research

Apply directly on OKX’s site. RWA Signal does not collect applications.

About this role

RWA Signal Brief

English

This role centers on driving performance marketing for OKX by producing and iterating on creative ad assets across major social and search platforms. You will translate complex crypto and financial product propositions into high-converting messaging while managing external production vendors and KOL partnerships. The position requires a data-driven approach to optimize campaign ROI and ensure creative strategies align with evolving market trends in the digital asset space.

  • Extensive experience in performance ad creative strategy and production
  • Professional proficiency in both English and Mandarin
  • Solid knowledge of finance and the crypto industry
  • Proven experience managing external vendors and creative agencies
  • Strong data analysis skills for campaign optimization
Performance MarketingCreative StrategyCrypto AssetsVendor ManagementCopywritingData Analysis

Summary written by RWA Signal. The employer’s own description follows below.

About the role (from employer)


Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
 

What You’ll Be Doing 

  • Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
  • Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
  • Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
  • Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
  • Track industry and competitor creative trends to deliver differentiated asset strategies
  • Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch 

What We Look For In You

  • Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
  • Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective
  • Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
  • English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
  • Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
  • Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
  • Strong bilingual (English & Mandarin) ability

Nice to Haves

  • Advertising experience in crypto exchanges, fintech, or brokerage industries
  • AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
  • Video editing skills, able to independently handle post-production of assets

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!
 
#LI-WWW
#LI-ONSITE
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Source & provenanceThis job is published by OKX on their own careers site (14 October 2026) and aggregated by RWA Signal.View original posting

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