Ondo Finance hires ETF veteran John Hoffman to build tokenized portfolios

Ondo Finance has appointed ETF industry veteran John Hoffman as Managing Director and Head of Product Portfolios to spearhead the development of on-chain investment products. Hoffman, who previously held leadership roles at Grayscale Investments and Invesco, will transition the company from building infrastructure for individual tokenized assets to creating comprehensive, custom tokenized portfolio baskets. This strategic shift follows the milestone achievement of Ondo's tokenized stock platform, which recently surpassed $1 billion in total value locked across 250 assets. By leveraging his two decades of experience in ETF distribution and index strategies, Hoffman aims to accelerate the adoption of blockchain-based finance. The move signals a broader industry trend where firms are moving beyond simple asset tokenization toward complex, institutional-grade financial products. Ondo's infrastructure currently operates across Solana, Ethereum, and BNB Chain, providing global investors with economic exposure to U.S. equities. This expansion is significant for the RWA market as it demonstrates the maturation of on-chain capital markets and their potential to compress the timeline for financial product innovation.