Tokenization has become a strategic priority for 84% of financial firms

A new survey from Broadridge reveals that 84% of North American financial institutions now view tokenization as a strategic business priority. This shift indicates that the industry is moving past experimental phases toward integrating blockchain into core market infrastructure. Major players like BlackRock, Franklin Templeton, and JPMorgan are already leading this transition with tokenized funds and settlement platforms. According to the report, 68% of executives believe tokenization will reshape financial markets within three to five years. Firms are largely opting for a hybrid approach, with 92% expecting digital and traditional assets to coexist and 69% planning to integrate blockchain into existing systems. While capital markets firms lead in production-scale initiatives, wealth managers currently lag behind in adoption. Despite this momentum, regulatory uncertainty and operational complexity remain the primary hurdles for widespread implementation.